SEO & GEO Content Optimizer for Google and AI Search
SEO & GEO Content Optimizer for Google and AI Search
Score every draft against the pages that rank, cover the terms they use, rewrite weak sections with Ask AI, and publish straight to your CMS.
Optimize a draft for Google and AI answers in one editor
Write, score, fix and publish without switching between tools.
Score every draft for SEO and GEO and aim for 70 or higher
What are UTM parameters?
They’re five short tags added to a URL: source, medium, campaign, term and content.
Cover the terms top pages use with covered vs target counts
Entities & terms
| Type | Covered vs target | Status |
|---|---|---|
| utm parameters | 4 / 3 | Covered |
| hubspot tracking url | 2 / 2 | Covered |
| utm campaign | 3 / 2 | Covered |
| campaign attribution | 1 / 3 | Add 2 |
| google analytics 4 | 5 / 4 | Covered |
| first-touch attribution | 0 / 2 | Add 2 |
See what ranks before you write and build your outline from it
Suggested outline
- H2 What are UTM parameters? ✓
- H2 How to create UTM links in HubSpot ✓
- H3 Using the tracking URL builder ✓
- H2 Where to find UTM data in HubSpot reports +
- H2 Common UTM mistakes to avoid +
- H2 FAQ +
Fix the meta, then publish to WordPress, Webflow, Framer, Sanity or Ghost
Meta
- Meta title: How to Track UTM Parameters in HubSpot (2026 Guide)
- Meta description: Set up UTM parameters in HubSpot in five minutes, see which campaigns create contacts, and fix the mistakes that send leads to “direct”.
- URL slug: /blog/utm-parameters-hubspot/
What is an SEO and GEO content optimizer?
It scores a draft against the pages that already rank and shows you exactly what to change. Orchly’s Content Editor gives every draft a content score with separate SEO and GEO scores, on-page targets, and the entities and terms you still need to cover.
What’s the difference between SEO and GEO optimization?
- SEO optimization helps a page rank in Google through keyword coverage, headings, links, images and meta tags.
- GEO (generative engine optimization) helps AI tools understand and cite the page, through clear answers, entities, structure and sourced facts.
What content score should I aim for?
Aim for 70 or higher. The score compares your draft with the pages ranking for your keyword, so a higher score means your coverage, structure and length are closer to what already wins.
What does the optimizer measure?
Word count, headings, images, links, how often your primary term appears, NLP term coverage, and a list of entities and terms showing how many times you’ve used each one against its target.
Can I rewrite sections with AI?
Yes. Select any text in the editor and click Ask AI to rewrite, expand, shorten or improve it in place, without pasting anything into a separate chat.
Can I publish straight from the editor?
Yes. Connect WordPress, Webflow, Framer, Sanity or Ghost and publish the finished draft with its title, body and metadata filled in. You can also copy the whole document to paste anywhere.
Does it work with drafts from the AI Article Writer?
Yes. Drafts the Article Writer saves land in Documents, where you open them in the same editor, check the score and polish them before publishing.