Microsoft Copilot Brand Visibility Tracker

Copilot answers from the Bing index and links whole sentences to their sources. See when it names your brand, which pages it links and who it recommends instead.

Main Metrics

• Tracked AI responses: 29.3M
• Tracked AI crawls: 1.3B+
• Content generated: 17.3K
• Hours saved per month: 27
• Trusted by: 350+ brands and agencies across the globe

How it works

From sign-up to your first Microsoft Copilot visibility report

No demo needed. Use it alongside the Bing Webmaster Tools data you already have.

Step 01: Connect your brand

Add your brand, rivals and product topics. Orchly runs the prompts in Microsoft Copilot and records every sentence-level link it gives.

• Brand: 1Password
• Competitors: Bitwarden, Dashlane, Keeper.io
• Topics: Password manager, Security, SMB

Step 02: Get your Copilot action plan

See prompts where Copilot links competitors, the Bing-indexed pages behind those answers, and fixes ranked by the impact they’ll have.

• Visibility gaps:
  • password manager for SMB: -34
  • 1Password vs Bitwarden: -13
  • shared vaults for teams: -27
  • Added to your plan: Create a 1Password vs Bitwarden page

Step 03: Index, publish, grow

Push updates through IndexNow, publish the pages you’re missing and watch Copilot mentions rise alongside your Bing citations.

What you can track in Copilot

Add the Copilot answer to what Bing Webmaster Tools shows

Bing now reports how often Copilot cites your own site. Orchly adds the answers themselves, the competitors named and the prompts you’re missing from.

Track the prompts people ask Copilot and where your brand appears

• Tracked prompts: 128
• Brand mentioned: 64%
• Avg position: #2.4
• Not mentioned: 21

Examples

1. Best project management tool for remote teams: 82% #1
2. Notion vs Asana for a small startup: 64% #2
3. How to plan a product roadmap: 41% #3

See the pages Copilot links including the ones that aren’t yours

• Total citations: 1,284
• Cited domains: 312
• Your citation share: 18%

Citation Opportunities

1. Zapier - 6 best note-taking apps in 2025 (72%)
2. Reddit - Thoughts on Asana vs. Notion? (68%)
3. Efficient - 10 Project Management Software (66%)
4. NY Times - Companies Are Pouring Billions... (61%)

Competitors Last 30 days

• Share of voice: 38%
• Rank vs competitors: #1
• Prompts won: 46

Visibility by platform

• Shopify: 88%
• WooCommerce: 68%
• BigCommerce: 62%

AI Shopping Last 30 days

• Brand visibility: 41%
• Products ranked: 18
• Avg position: #2.8

How do I track my brand in Microsoft Copilot?

Orchly runs your prompts in Copilot every day and records whether your brand is named, where it appears and which pages are linked. The free Copilot rank tracker gives you a one-off check.

Where does Copilot get its answers?

Microsoft says Copilot grounds answers on the Bing index, writing grounding queries behind the scenes to find sources. Bingbot is the crawler that matters.

Can I keep my content out of Copilot answers?

Yes. Microsoft’s NOARCHIVE tag keeps content out of AI chat answers and training.